To follow the release of Ziggy Alberts' ARIA charting, seventh studio album 'New Love', comes an organic re-imagining of hit track 'Where Does The Love Go?', featuring Latin American artist Caztro (Mexico). The soulful second verse, performed in Spanish, breathes new life into this track, adding complexity to the phrasing and sharing the song's meaning with a broader audience.
"Music has always taken me to incredible places, but this time it not only took me there but also made me experience a different and new way of doing it," shares Caztro. "I'm excited because 'Where Does The Love Go?' is the first song where I sing with someone who speaks another language, and it blows my mind to think that barriers really don't exist. This song talks about how genuine love is and how it's possible that after a relationship, it can end. A question we won't always find an answer to.”
"Working with Caztro on this version of Where Does The Love Go? has been awesome," adds Ziggy Alberts. "Hearing him bring his own interpretation to the song - especially through the Spanish lyrics - really reminded me how universal music is. I love the way his verses flow in Spanish, and I'm excited for you all to hear this new take on the track."
Since New Love launched, Ziggy's monthly listenership surged to 1.7 million with a 30% increase in monthly streams. This digital-first release is backed by a targeted ad campaign and a showcase initiative within Latin America.
Following 2024 touring efforts, where streams in Mexico lifted 28% year-on-year and the 2x sold-out Mexico headline shows had a surge impact of 95% more streams during the tour dates, this release serves as an offering to that passionate fanbase. It aims to sustain the connection built in 2024 and foster a continued investment in sustaining touring opportunities within LATAM territories.
The Cine Joia in Sao Paulo, BR show on the 2025 world tour is already over 50% sold, and the announcement received coverage from 89 FM, Mix FM, TMDQA and Mundo Livre, with interviews live with Brazilian outlets Scream & Yell and Blog n Roll. In Mexico and Argentina, Ziggy's interview with Reforma, the top newspaper based in Mexico City with a readership of 400K. We've seen continued 'New Love' album coverage in Mexico from Indie 505 and Uni Radio, and Argentine outlet De Queruza covered the recent release of the 'Feeling Blue' OMV.